parade – Custer Free Press – HFR DESIGN STUDIO

South Dakota’s “Mount Rushmore’s American Pride” Float Appears in the Annual Macy’s Thanksgiving Day Parade®

November 16, 2017 by Herb Ryan, posted in South Dakota, Tourism

2016 Macy’s Thanksgiving Day Parade®. Photo: South Dakota Department of Tourism.

PIERRE, S.D. — R&B icon Smokey Robinson will perform on the “Mount Rushmore’s American Pride” float in the 91^st Macy’s Thanksgiving Day Parade^®.

For the eighth year in a row, the “Mount Rushmore’s American Pride” float will appear in the parade. An estimated 3 million spectators will watch from New York while more than 50 million television viewers watch nationwide. The goal of this effort by the Department of Tourism is to drive new and repeat visitors to the state and to generate brand awareness.

Smokey Robinson will be joined by the South Dakota Department of Tourism’s Mount Rushmore mascots.

The float will make its national appearance on NBC-TV on Thursday, November 23^rd, between 9 a.m. and noon in all time zones.

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.